In this ever changing digital and direct marketing world, where time has no personal favourites and waits for no man and at the drop of a penny, audiences and leads are easily swayed by competitors or drawn elsewhere, where do you start and how do you retain your audience and customers? Social media, search engine optimisation, content creation, direct marketing, email marketing, the list goes on… How does one successfully market their brand and how does one overcome the challenges faced by many marketers some often with strong strategies?

Branding is one of the core marketing principles available to individuals and organisations and if executed successfully could lead to overall business success. A brand is defined as ‘name, symbol, sign or design’ that represents a person or an organisation and is used to identify and differentiate the services offered from other similar parties or organisations. Its main aim is not only used to distinguish the services provided but to allow customers and the audience at large to identify you as the sole person or organisation providing a solution to a problem or a specific service that is needed. Often at times your brand can have an influence however this may not always be the case. A brand resides within the core souls of potential customers and future audiences and it’s often perception and the experience felt that determines your overall success and longevity in your industry.

It is a well-known fact that most marketers or brands face different challenges and these could range from generating traffic to your website or social pages, converting followers or social fans into buying customers or simply having ideas to generate new prospects and customers. With that being said, there is always room for improvements and opportunities one can make use of, through defined and well thought out strategies. It is widely known that many artists, promotors, media houses and DJs to name a few use the number of digital and direct marketing channels available to them, to market themselves successfully to the global population. To quote some examples, Soca Frenzy, Sun Balainte, Bunji Garlin, Scrappy and Patrice Roberts are a few who have jumped on this bandwagon, realising the benefits and long-term opportunities available to them.

As the battle for customers, audiences and future prospects intensifies to an all new level, it is imperative that organisations and individuals alike understand the channels available to them and understand better how to execute their messaging, retaining the value of their brand. Hot on his ‘We Soca Tour’ we followed up with Best UK Male Soca Artist Scrappy to get his top tips on branding yourself to success.

Check out the top tips presented by the artist himself in the video below!